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Athens News Agency: News in English, 07-07-11
CONTENTS
[01] Print media raise ad revenue share
[01] Print media raise ad revenue share
Greek newspapers and magazines raised their share in the advertising
revenues market last year, with magazines' ad revenues rising 10.4 pct
to 978.14 million euros accounting for 41.7 percent of the total
market, emerging as the most popular advertisement medium, a report by
Hellastat said on Wednesday.
Newspaper, however, recorded the biggest percentage gains last year
with an increase of 19.3 percent in advertising revenues to 452.38
million euros, reflecting more competitive pricing policies and the
public sector's focus to newspapers last year.
The renewed dynamism of newspapers and magazines is steadily shrinking
advertising revenues for television stations, whose share fell to 33.9
pct of the market in 2006 from 56.5 percent in 1996. TV ad revenues
rose by 1.1 percent to 793.55 million euros. Radio stations'
advertizing revenues rose 4.8 pct last year to 119.36 million euros
accounting of 5.1 percent of the market.
Advertizing revenues grew by 6.9 percent to 2.34 billion euros last
year, slightly slower compared with a 7.4 pct growth rate in 2005 and
around 14 percent in 2004 during the Athens Olympic Games.
Higher ad revenues for magazines and newspapers reflected the strategic
policy by publishers to publish internationa titles in the Greek
market. Based on a sample of 171 groups of newspaper, magazine and
special magazine publishers showed that turnover rose 15.6 percent to
1.62 million euros last year, while EBITDA fell by 19 percent to 58
million euros with average EBITDA margin easing to 0.8 percent in 2006.
Net results showed a loss of 5.8 million euros last year after profits
of 43.4 percent in 2005.
Caption: ANA-MPA file photograph of newspaper stand in Omonia Square.
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