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Athens Macedonian News Agency: News in English, 15-09-18
CONTENTS
[01] Greek wines now the fashion in NY and London, winemaker says
[01] Greek wines now the fashion in NY and London, winemaker says
ANA-MPA -- Greek wine, especially white, has become fashionable in
the restaurants of New York and London and it's certain that current
production will need to increase to meet demand in the future, winemaker
Evangelos Gerovasiliou told Praktorio radio station in an interview
on Friday.
"In the restaurants of New York and London, Greek wine is the fashion
lately and these places are those that disseminate the reputation of
wines worldwide. This allows us to believe that in the coming years
the amount of Greek wine produced today will not be sufficient for our
exports. I say this with great confidence," Gerovasiliou said, but noted
that producers will have to ensure that the quality is the same as today
and not resort to "mass" and cheap wine "because there, the competition
internationally is very big." To ensure quality, Greek winemakers must
cultivate local varieties in the regions that produce the best quality,
Gerovasiliou says. "These areas are unfortunately not those producing
larger quantities. They are the hilly and island areas, where the
quantities [of production] are much smaller but of very good quality -
and this is the great asset for our exports," he noted. He also said
the economic crisis had an unpredictable positive effect on the sales
of Greek wines, as markets which were previously tough to enter into –
such as China, Russia and the United States – are suddenly buying more
quantities to help the Greek economy. "In the beginning [they buy tem] to
help Greece and then they discover the quality is excellent. The crisis
opened doors for exports but also opened the minds of people in Greece,
increased their ingenuity to seek outlets," he said.
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